We’re excited to announce the launch of DFY, a UK-designed baby gear brand built for real life, with both parents and babies in mind. Smart, simple, and stylish, DFY products are thoughtfully crafted to make everyday parenting easier, starting with their debut product: the DFY.R1 stroller.
The DFY.R1 brings big stroller features into one compact package. Designed for use from birth up to 50 lbs, it offers a smooth, stylish ride that adapts to every stage of a child’s development. Some standout features include a patented pop-off back panel for one-handed hood and harness adjustments, Tru-Ride2™ technology for an ultra-smooth push, a lie-flat recline, a free-standing compact fold, and a reversible seat that switches easily between parent-facing and world-facing positions.
For added comfort and convenience, the stroller is equipped with a five-position telescopic handle, offering the highest handle height on the market, plus a sneaker-friendly step-on/step-off brake, a UPF50+ extendable hood, a flip-out sun visor, and a 180° ventilation panel for optimal airflow. High-performance fabrics deliver both durability and a soft, premium feel.
Available in timeless colors like cream, black, and gray, the DFY.R1 fits seamlessly into modern lifestyles. Plus, a full range of accessories, including a pet basket, cool box, cupholder, sunshade, and footmuff, help parents customize their stroller to their daily needs. Car seat adapters ensure compatibility with leading infant car seat brands for smooth transitions from car to stroller.
Marc Kelly, Managing Director at DFY, shares:
"We know that parenting isn’t always smooth sailing, which is why we created the DFY.R1 to take one more stress away. Every detail is built for real life, so parents can focus on what really matters."
The DFY.R1 stroller and accessories are available now at dfyordinary.com and in select retailers nationwide.
About DFY
Designed in the UK, DFY makes baby gear that keeps up with real life. From tantrums to travel, DFY products are built with practical features, easy-to-clean fabrics, and smart designs that simplify parenting. We embrace the chaos, so parents don’t have to.
Visit us at dfyordinary.com or follow @dfyordinary on Instagram.